01 · Construction
Fitouts Australia
02 · The Challenge
What needed to change.
Fitouts Australia designs and delivers commercial fitouts across offices, retail, hospitality and gyms. Beyond needing to read as capable of commercial-scale project work, the business needed to actually be found by the businesses searching for a commercial fitout company, not just look the part once found.
03 · The Approach
How we approached it.
Strategy
Positioned around the full design-certify-fitout process, reflecting the actual scope of work the business handles.
SEO
Built local and commercial SEO foundations so the business ranks for the project types and locations it actually wants to win work in.
UX
A clear path from browsing project types to requesting a quote, without unnecessary friction.
Design
Premium, editorial, image-led, built to read as a capable commercial studio rather than a small trade operator.
04 · Visual Showcase
05 · Outcome
Where it landed.
Fitouts Australia now has a site that positions the business at the commercial end of the fitout market, with SEO foundations built in so it's actually findable for the projects it wants to win.
AC Hub Direct
06 · Departure
Have a business worth building online?
Tell us where your business is going. We'll figure out what your website needs to get there.