01 · Trades
Dig Ready
02 · The Challenge
What needed to change.
Dig Ready hires mini excavators across Baulkham Hills and Sydney's Hills District. The business needed a site that could turn local search traffic directly into hire bookings, without requiring a phone call for basic availability and pricing information.
03 · The Approach
How we approached it.
Strategy
Built the site around the actual hire decision (availability, daily rates, delivery) rather than a generic 'contact us' brochure structure.
UX
Clear booking and call paths above the fold, sized for a tradie checking availability on-site from a phone.
Design
Bold, high-contrast, built around real equipment photography rather than stock imagery.
SEO
Local SEO foundations targeting the Hills District service area specifically.
04 · Visual Showcase
05 · Outcome
Where it landed.
Dig Ready now has a fast, booking-ready site structured around how customers actually decide to hire equipment, availability and price, not a generic enquiry form.
Fitouts Australia
06 · Departure
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